The
Concept
CHALLENGE
People from all over the world flock to Hollywood each and every day to see, pay homage, or catch a photo with their favorite Walk of Fame stars and producers from TV, film, and music. We want to capture and harness their passion in order to grow the Walk of Fame experience.
opportunity
Create an interactive experience for those who are walking on the streets of Hollywood and those who are at home that features custom and curated content, games, rewards and prizing all in one place. The Walk of Fame can walk from the sidewalks of LA right into your living room.
THE WALK OF FAME
VIRTUAL
EXPERIENCE
We make your Stars come to life
The new WOF Interactive Experience will include various verticals to capture revenue through visitors, guests, partners, and potential sponsors.
visit a star join our newsletter fill out a survey book a room dine in Hollywood share to social media see a show refer a friend submit a review purchase a product
earn 500 points get a discount code unlock exclusive content earn a reward unlock an NFT get early access be entered to win get free shipping
MAKING IT FUN
We will turn the Walk of Fame into a fully automated virtual guide with fun rewards and content.
Visitors will be able to:
- Learn about the stars
- Interact with the Guide & Map
- Win Prizes
- Donate to Star's Foundations
- Unlock Discounts and Experiences
MAKING IT profitable
We will turn the Walk of Fame into a fully automated virtual guide with fun rewards and content.
Visitors will be able to:
- Star owners paid pages
- Retailers sponsored content and challenges
- Collectible NFTs earned or purchased
- Prize sponsors
- Paid e-blasts
Engaging Visitors
plan + deliverables
Configure
Building a Gamified Experience
Our tools and techniques will create valuable new ways for fans to engage with the Walk of Fame driving increased revenue to the platform. We will develop a site that utilizes our community engagement and gamification tools to capture the broader international community of fans and enthusiasts.
Engage
Walk of Fame Visitors and Tourists
The new WOF interactive experience will have special prizes, benefits, and rewards who are walking throughout Hollywood. Tourists simply passing by will find, easy "Tap to Join" NFC or QR codes will quickly draw fans in. For Fans at home planning their visit can earn points and entries for hotel stays, free meals at local restaurants, and the best discounts.
Monetize
Sponsors, Local Businesses, & Stars
We're experts in creating sponsorship and engagement through our activations. Our white-label platform is perfect for sponsors and local businesses reaching out to new clientele. Fans can pay to become members, buy exclusive content, products, and NFTs. Stars can participate with Cameo-like messages or opportunities to promote charities.
adding excitement
We provide a fully-compliant sweepstakes platform within your experience, allowing you to drive more action and peer-to-peer sharing with a marquee giveaway.
Who wouldn't want to win a trip to the Oscars?
The Rare Goods team will build and maintain an ecosystem for the Walk of Fame experience.
In today's 'always on' world where choices are endless, we've developed highly-effective platforms to increase your product's value and put your customer engagement on autopilot.
Our team will manage the platform, content, and community. Your team can focus on what they do best.
1
Develop Comprehensive Strategy
Technology is only as good as the plan and execution behind it. We will work with you to engage the key industry stockholders to build a strategy that is sustainable, effective and lucrative for all parties.
2
Development, Production and Launch
Once we have the plan and logistics finalized, we will customize our platforms accordingly, and produce the required custom content and configurations to execute the strategy in step one.
3
Management, Improvement and Expansion
We closely monitor data and feedback from all parties to pivot as needed to achieve your ideal results. We also continue programming content and sponsorship to drive engagement and revenue.
Concept + Action = Reality
PHASE 1
- WoF Experience Beta with 40 touch points using custom QRs
- Platform customization and launch
- WoF landing page with interactive map
PHASE 2
- Incorporation of 2400 additional Stars
- Development of image recognition system for Stars
- Local business registry and advertisement system
PHASE 3
- Content updating and design
- System maintenance and account management
- Reporting and analytics
Our library of gamified actions drives value to your sponsors while offering engaging benefits to your members.
Your custom platform will leverage the following features and functionality.
You'll have total customer insights and analytics to help you scale your company-wide initiatives.
By incorporating social connect, we capture existing user data, then gamify and track every survey, quiz, challenge, and engagement with the system to build a robust collection of insights and data without having to impose on users.
We Capture
- Full Name
- Age or Age Range
- Gender
- Location & Hometown
- Profile Photos
- Likes and Interests
- Birthday
- Email Address(s)
- Actions in System
- User Influence
- Social Impressions
- Segment Tags
- System Standing
- Shares in System
- Post Engagement
- Sales Conversions
- Program Referrals
+ Plus much more
CRM+
We provide the most comprehensive and actionable data in the industry
You will have full access to a complete CRM with detailed profile views and insights for every customer that participates in our programs. This data is 100% yours and we do not share it with other sources, clients or campaigns.
Your Customers, Your Data
Unlike Social Media
Unlike Social Media
Networks
You have full data and insights of your customers and audience allowing you to export them and enhance your other marketing campaigns and data.
