The
Concept
CHALLENGE
People from all over the world flock to Hollywood each and every day to see, pay homage, shop at stores and shops they happened to walk past, or catch a photo with their favorite Walk of Fame stars and producers from TV, film, and music. We want to capture and harness the appeal of the area and their love of the Walk of Fame to grow the traffic and commerce at Ovation Hollywood stores and partners.
opportunity
Ovation Hollywood will transform the mall and surrounding area into an interactive experience for those who are walking on the streets of Hollywood and even those at home. The custom features, curated content, gamification, rewards and prizing will all live in one place. From the AMPAS Hall of Fame to the shelves and displays in Ovation Mall, the entire ecosystem will be easily accessible and fun for all.
Ovation Hollywood
VIRTUAL
EXPERIENCE
We make locations come to life and the people come to you
The new Ovation Hollywood Interactive Experience will include various verticals to capture revenue through visitors, guests, partners, and potential sponsors.
visit a store join our newsletter fill out a survey dine in Hollywood share to social media see a show refer a friend submit a review purchase a product
earn 500 points get a discount code unlock exclusive content earn a reward unlock an NFT get early access be entered to win get free shipping
MAKING IT FUN
We will turn your map into a virtual guide with fun rewards and content.
Visitors will be able to:
- Unlock Discounts and Experiences
- Earn points for visiting stores
- Learn about Ovation Hollywood partner offerings
- Win Prizes
- Interact with the Guide & Map
- Learn about the surrounding area
- Donate to a Foundation
- Take Quizzes and Surveys from partners
- And much more!
MAKING IT profitable
We will turn the Ovation Hollywood property into a virtual guide with fun rewards and content.
Visitors will be able to:
- Resturant owners paid pages
- Retailers sponsored content and challenges
- Collectible NFTs earned or purchased
- Prize sponsors
- Paid e-blasts
Engaging Visitors
plan + deliverables
Configure
Building a Gamified Experience
Our tools and techniques will create valuable new ways for visitors, fans, and shoppers to engage with Ovation Hollywood driving increased revenue. We will develop a site that utilizes our community engagement and gamification tools to even capture folks still at home or the broader international community of fans and enthusiasts. We will build an experience that is fun for people to participate in and offer them rewards to keep them engaged far beyond their visit to Ovation and the surrounding area.
Engage
Shoppers, Visitors, and Tourists
The new Ovation Hollywood experience will have special prizes, benefits, and rewards who are walking throughout Hollywood. Tourists or shoppers simply passing by will find, easy "Tap to Join" NFC or QR codes will quickly draw them in. For those planning their visit, they can earn points and entries for prizes, hotel stays, free meals at local restaurants, and the best discounts.
Monetize
Sponsors, Local Businesses, & Stars
We're experts in creating sponsorship and engagement through our activations. Our white-label platform is perfect for sponsors and local businesses reaching out to new clientele and customers. Members can engage with custom or featured content, buy exclusive items, products, NFTs, etc.
adding excitement
We provide a fully-compliant sweepstakes platform within your experience, allowing you to drive more action and peer-to-peer sharing with a marquee giveaway.
Who wouldn't want to win a trip to the Oscars?
The Rare Goods team will build and maintain an ecosystem for the Ovation Hollywood experience.
In today's 'always on' world where choices are endless, we've developed highly-effective platforms to increase your product's value and put your customer engagement on autopilot.
Our team will manage the platform, content, and community. Your team can focus on what they do best.
1
Develop Comprehensive Strategy
Technology is only as good as the plan and execution behind it. We will work with you to engage the key industry stockholders to build a strategy that is sustainable, effective and lucrative for all parties.
2
Development, Production and Launch
Once we have the plan and logistics finalized, we will customize our platforms accordingly, and produce the required custom content and configurations to execute the strategy in step one.
3
Management, Improvement and Expansion
We closely monitor data and feedback from all parties to pivot as needed to achieve your ideal results. We also continue programming content and sponsorship to drive engagement and revenue.
Ovation partners
Concept + Action = Reality
Platform
- Ovation Hollywood Experience Beta with 40 touch points using custom QR codes
- Platform customization and launch
- Custom landing page with interactive map
Partnerships
- Incorporation of Ovation Hollywood partners and stores
- Offer and rewards schedule for participating stores
- Local business registry and advertisement system
Planning
- Content updating and design
- System maintenance and account management
- Reporting and analytics
Our library of gamified actions drives value to your sponsors while offering engaging benefits to your members.
Your custom platform will leverage the following features and functionality.
You'll have total customer insights and analytics to help you scale your company-wide initiatives.
By incorporating social connect, we capture existing user data, then gamify and track every survey, quiz, challenge, and engagement with the system to build a robust collection of insights and data without having to impose on users.
We Capture
- Full Name
- Age or Age Range
- Gender
- Location & Hometown
- Profile Photos
- Likes and Interests
- Birthday
- Email Address(s)
- Actions in System
- User Influence
- Social Impressions
- Segment Tags
- System Standing
- Shares in System
- Post Engagement
- Sales Conversions
- Program Referrals
+ Plus much more
CRM+
We provide the most comprehensive and actionable data in the industry
You will have full access to a complete CRM with detailed profile views and insights for every customer that participates in our programs. This data is 100% yours and we do not share it with other sources, clients or campaigns.
Your Customers, Your Data
Unlike Social Media
Unlike Social Media
Networks
You have full data and insights of your customers and audience allowing you to export them and enhance your other marketing campaigns and data.
