The
Concept
CHALLENGE
The community around the Fashion Film industry is vast and passionate. While various festivals celebrate the filmmakers, artists, and brands, there is no online community or marketplace to capture this passion or monetize the fanbase.
opportunity
Develop an online community that connects fans, filmmakers, festivals, and brands through a first of its kind platform designed to drive engagement, revenue and exposure across the industry.
Connecting The Industry
plan + deliverables
Engage
The First Fashion Film Fan Club
We will develop a site that utilizes our community engagement and gamification tools to capture the broader international community of fans and enthusiasts who can participate regardless of location or affluence.
Monetize
NFTs + Exclusive Digital Content
A complete white-label primary and secondary marketplace seamlessly integrated into one system and experience. Fans can pay to become members and also buy exclusive content, products and NFTs.
Connect
Brands with Fans Through Content
We're experts in creating sponsorship and engagement through our activations. Our tools and techniques will create valuable new ways for Fashion Brands to engage with the passionate community to drive more revenue for the platform.
An innovative enhancement for the entire industry
For the first time ever, filmmakers and festivals will be able to showcase and monetize their films online through our controlled digital library and exclusive marketplace. Fans can purchase the content and earn reward points towards brand product purchases, fashion film festivals, VIP travel packages and more.
The Fashion Film Club team will build and maintain an ecosystem for the Fashion Film audience
In today's 'always on' world where choices are endless, we've developed highly-effective platforms to increase your product's value and put your customer engagement on autopilot.
Our team will manage the platform, content, and community. From film to fan.
1
Develop Comprehensive Strategy
Technology is only as good as the plan and execution behind it. We will work with you to engage the key industry stockholders to build a strategy that is sustainable, effective and lucrative for all parties.
2
Development, Production and Launch
Once we have the plan and logistics finalized, we will customize our platforms accordingly, and produce the required custom content and configurations to execute the strategy in step one.
3
Management, Improvement and Expansion
We closely monitor data and feedback from all parties to pivot as needed to achieve your ideal results. We also continue programming content and sponsorship to drive engagement and revenue.
Creating value
to drive revenue
Through the online ecosystem we build specifically for your audience and opportunity, we design various verticals to capture revenue through fans, members, partners, and sponsors.
CONSUMER products
The first vertical of revenue is direct-to-consumer products and content.
Digital Memberships
Your fans and customers will have access to exclusive content, products, and opportunities based on their membership level. You can set various price/access tiers and give discounts for purchasing an annual subscription vs monthly.
Event-Specific Passes
For high-value events, you can charge for access to specific content independently of membership access. Examples include specific festivals, early access, or anything worth the purchase.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace with your content exclusively. Customers can buy sell and trade without needing a digital wallet and can pay with a credit card. You will make money on the primary and secondary sales of every NFT.
Collectibles and Merchandise
Beyond the low-logistics digital products listed above, the system can also sell traditional items such as rare props and collectibles from the films, and merchandise or products from the films and festivals.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
STUDENT-ATHLETE REVENUE SOURCES
The first vertical of revenue is direct-to-consumer products and content.
Product Referrals
Commission on fans who join the platform or purchase eligible products. Each athlete can get their own link they can share and will get a commission yada
Digital Personal Experiences
Zoom, Cameo etc
OSU+ Content Conributor
We will have rates for submitting content, articles, interviews etc to the system. Similar to the player's tribune.
Photos and Content
Licensed photos are available for purchase. Joe can tell more.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace with your content exclusively. Customers can buy sell and trade without needing a digital wallet and can pay with a credit card. You will make money on the primary and secondary sales of every NFT.
Collectibles and Merchandise
Beyond the low-logistics digital products listed above, the system can also sell traditional items such as rare props and collectibles from the films, and merchandise or products from the films and festivals.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
branded engagements
Our rewards platform allows you to drive action and engagement by gamifying key activities that are highly valuable for partners and brands.
Sponsored Activities
We can reward members and visitors with exclusive content, entries to win sweepstakes or even unlock NFTs when they engage with you or your partner's content. This is an ideal sponsorship opportunity for brands to get high engagement around their brand and content. See below for more info on these various rewardable actions.
Featured Content
There are various ways to incorporate brand exposure through content in the systems. From marquee placement of content to featured video content and even NFTs. We will ensure brands have unique and effective ways to pay for valuable exposure.
Commissioned Content
As brands look to have a more personalized and engaging connection to your customers, we can help create content you can charge for as a new revenue vertical. Examples include animated content, branded email features, NFTs, and more.
platform advertisement
Beyond the unique and highly customized options above, your properties will also accommodate areas for tradition digital advertising.
Dynamic Ad Placement
Many brands have a library of standard sizes and formats for digital advertisements. We can incorporate that content as a more traditional revenue vertical if a brand is looking for fast, simple activation.
Featured Content in Messaging
Brands and partners can pay to have content and features in both transactional and "newsletter" style emails and updates from your site.
Make it happen
Tech + Talent
Below is an outline of key platforms and services that combined will provide a complete managed solution for the industry.
Fully White-Label NFT Marketplace
Existing NFT Marketplaces and Blockchain products were built for the crypto and technical segments, not major brands and traditional consumers. We offer practical, scalable solutions that merge the best of what brands are comfortable with now and the utility of a web3 future.
- A fully-vetted NFT platform designed for major teams and brands that is ready now.
- Complete compliance around all major leagues, conferences, etc., and FinCEN for AML, KYC, and other regulations.
- Features and functionality to help clients navigate NIL based on the latest rules.
- No need for customers to have a digital wallet or cryptocurrency to purchase and trade NFTs.
- Zero gas fees for customers or clients.
- Complete primary and secondary marketplace seamlessly integrated into one system and experience.
- Payment to customers in USD with no worries of fluctuating cryptocurrency pricing.
- NFT artists and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
We are the only full-service NFT solution designed to make it easy for major organizations and teams.
The First Fashion Film Fan Club
The first of its kind Fashion Film membership site that utilizes our community engagement and gamification tools to capture and monetize the broader international community of fans and enthusiasts who can participate regardless.
This platform is the same system trusted by over 35 major brands and Universities.
- Completely custom website with fully functioning pages, blog, checkout, advertising, and critical and beneficial features.
- Tier-based Membership levels allow you to gate content and access based on paid access.
- Complete Customer CRM with comprehensive data collection and personalization.
- Payout in USD to the bank account of your choice monthly.
- Full content gamification allows you to reward members with exclusive content based on participation not just purchase opening access to a much broader range of demographics.
- NFT primary and secondary marketplace seamlessly integrated into Membership site and experience.
- Designers and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
This platform will allow you to sell and monetize sponsorship via our 30+ placement areas and actions.
Full Agency Support, Partnership, Production and Management
The first of its kind Fashion Film membership site that utilizes our community engagement and gamification tools to capture and monetize the broader international community of fans and enthusiasts who can participate regardless.
You will have access to 5+ Members of our team who will act as an internal extension of your team and initiative at a fraction of the cost to develop and hire an internal department.
Click below to expand and view our retainer-based roles and services
- Work with you and your staff to best understand the most important factors that determine success
- Setting up strategies that align with the goals and policies of your organization
- Implement processes and tactics that are not a burden on your organization
- Develop unique and compelling ways to engage each vertical for this activation
- Take time every month to analyze what your industry is doing
- Look for creative opportunities to adapt campaigns in order to yield better results
- Work with your team to determine how each campaign and initiative can yield beneficial results for your company as a whole
- Analyze your company’s current campaign and activations, looking for crossover opportunities with this campaign that will strategically complement your other initiatives
- We can help you take the next steps into web3 without getting caught up in the hype and overnight fads.
- Development of brand-specific content styles, templates, and final NFTs.
- Development of scalable campaigns and content
- Marketing and promotional content creation to support NFT campaigns.
- A full waiver on rights and 100% ownership for the brands on any content produced for their team.
- All content designed will be around your brand and logo guidelines (colors, fonts, look and feel, etc.)
- The design team will help modify and create sharable campaign content related to the activation and initiative.
- The design team will also make sure the promotional and brand content on each platform is refreshed and up to date.
- Our team will be available to provide you with graphic design support and revisions on shared royalty content. If any design or production requires an additional budget (such as videos or 3D), we will let you know and address the costs prior to creation.
- Introduce our core team and facilitate a project initiation meeting immediately to review and discuss roles, responsibilities, deliverables, timelines, etc.
- Quickly develop a detailed work plan that outlines specific activities, deliverables, and timing for the launches.
- Handle logistics for all discovery actives, including identification of participants and timing.
- Quickly collect and digest all relevant marketing, branding, and other collateral currently created for the launch of this program. This will include continued development of campaign strategy, reviewing additional marketing materials, and working with partners and other vendors to ensure all necessary and beneficial content is created.
- Interface with the client to guarantee goals and KPI’s are being met.
- Manage deliverables and client requests with our internal team.
Our library of gamified actions drives value to your sponsors while offering engaging benefits to your members.
Your custom platform will leverage the following features and functionality.
You'll have total customer insights and analytics to help you scale your company-wide initiatives.
By incorporating social connect, we capture existing user data, then gamify and track every survey, quiz, challenge, and engagement with the system to build a robust collection of insights and data without having to impose on users.
We Capture
- Full Name
- Age or Age Range
- Gender
- Location & Hometown
- Profile Photos
- Likes and Interests
- Birthday
- Email Address(s)
- Actions in System
- User Influence
- Social Impressions
- Segment Tags
- System Standing
- Shares in System
- Post Engagement
- Sales Conversions
- Program Referrals
+ Plus much more
CRM+
We provide the most comprehensive and actionable data in the industry
You will have full access to a complete CRM with detailed profile views and insights for every customer that participates in our programs. This data is 100% yours and we do not share it with other sources, clients or campaigns.
Your Customers, Your Data
Unlike Social Media
Unlike Social Media
Networks
You have full data and insights of your customers and audience allowing you to export them and enhance your other marketing campaigns and data.
