Elevating Your Presence
NIL plan + deliverables
Engage
OSU +
We will develop a site that utilizes our community engagement, gamification tools, and NFT platform to develop new revenue streams for the university and players.
Monetize
NFTs + Exclusive Digital Content
A complete white-label primary and secondary marketplace along with loyalty platform that is seamlessly integrated into one system and experience. Fans can pay to become members and also buy exclusive content, products and NFTs.
Connect
Brands with Fans Through Content
We're experts in creating sponsorship opportunities and engagement through our activations. Our tools and techniques will create valuable new ways for brands to engage with the passionate community to drive more revenue for the platform.
The OSU + team will build and maintain an ecosystem for fans to engage, buy, sell and promote products and experiences.
Our team will manage the platform, content, and community.
Initiative Goals
- Valuable
- Flexible
- Sustainable
- Compliant
- Lucrative
Creating value
to drive revenue
Through the online ecosystem we build specifically for the University and Players, we'll design various verticals to capture revenue through fans, members, partners, and sponsors.
STUDENT-ATHLETE REVENUE SOURCES
The first vertical of revenue is direct-to-consumer products and content.
Product & Platform Referrals
Commission on fans who join the platform or purchase eligible products. Each athlete can get their own link they can share and will get a commission on products purchased or fans who pay to join the platform.
Digital Avatars
We create 3D Avatars for every sport and athlete. When fans buy Avatars of the Athletes, our team 3D prints the model and sends it to the fan while a cut goes back to support the student-athletes. Digital Versions will also be sold as NFTs.
3D Printed Avatar Models
Fans will be able to purchase a 3D printed version of Student Athletes' Avatar on demand.
Digital Personal Experiences
Students who choose to participate in Cameo-like messaging, exclusive video conferencing events, or various other digital content for compensation.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace. There will be opportunity for players to sell NFTs where they will receive compensation on the primary sale and residual royalties.
OSU+ Content Conributor
We will have rates for submitting content, articles, interviews, etc to the ecosystem. Similar to the player's tribune.
Licensed Photos
Licensed photos are available for purchase to businesses or donors for selective use.
Collectibles and Merchandise
Our platform is capable of being a marketplace for auction or fixed priced items from players.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
CONSUMER products
The first vertical of revenue is direct-to-consumer products and content.
Digital Memberships
Your fans and customers will have access to exclusive content, products, and opportunities based on their membership level. You can set various price/access tiers and give discounts for purchasing an annual subscription vs monthly.
Digital Avatars
Fans and Athletes can scan their face to generate an interactive 3D model and avatar they can share to social media, download, or even have 3D printed and sent to their homes.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace with exclusive content. Customers can buy sell and trade without needing a digital wallet and can pay with a credit card. You will make money on the primary and secondary sales of every NFT.
Collectibles and Merchandise
Beyond the low-logistics digital products listed above, the system can also sell traditional items such as memorabilia and collectibles. These are often paired with NFTs, but are not required to be.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
Event-Specific Passes
For high-value events, you can charge for access to specific content independently of membership access. Examples include specific games, early access to online experiences, or anything worth the purchase.
branded engagements
Our rewards platform allows you to drive action and engagement by gamifying key activities that are highly valuable for partners and brands.
Sponsored Activities
We can reward members and visitors with exclusive content, entries to win sweepstakes or even unlock NFTs when they engage with you or your partner's content. This is an ideal sponsorship opportunity for brands to get high engagement around their brand and content. See below for more info on these various rewardable actions.
Featured Content
There are various ways to incorporate brand exposure through content in the systems. From marquee placement of content to featured video content and even NFTs. We will ensure brands have unique and effective ways to pay for valuable exposure.
Commissioned Content
As brands look to have a more personalized and engaging connection to your customers, we can help create content you can charge for as a new revenue vertical. Examples include animated content, branded email features, NFTs, and more.
platform advertisement
Beyond the unique and highly customized options above, your properties will also accommodate areas for tradition digital advertising.
Dynamic Ad Placement
Many brands have a library of standard sizes and formats for digital advertisements. We can incorporate that content as a more traditional revenue vertical if a brand is looking for fast, simple activation.
Featured Content in Messaging
Brands and partners can pay to have content and features in both transactional and "newsletter" style emails and updates from your site.
Our library of gamified actions drives value to your sponsors while offering engaging benefits to your members.
The OSU+ platform will leverage the following features and functionality to drive more sales and engagement for you.
Make it happen
Tech + Talent
Below is an outline of key platforms and services that combined will provide a complete managed solution for the industry.
Fully White-Label NFT Marketplace
Existing NFT Marketplaces and Blockchain products were built for the crypto and technical segments, not major brands and traditional consumers. We offer practical, scalable solutions that merge the best of what brands are comfortable with now and the utility of a web3 future.
- A fully-vetted NFT platform designed for major teams and brands that is ready now.
- Complete compliance around all major leagues, conferences, etc., and FinCEN for AML, KYC, and other regulations.
- Features and functionality to help clients navigate NIL based on the latest rules.
- No need for customers to have a digital wallet or cryptocurrency to purchase and trade NFTs.
- Zero gas fees for customers or clients.
- Complete primary and secondary marketplace seamlessly integrated into one system and experience.
- Payment to customers in USD with no worries of fluctuating cryptocurrency pricing.
- NFT artists and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
We are the only full-service NFT solution designed to make it easy for major organizations and teams.
OSU + Loyalty and Fan Club
The first of its kind membership site utilizes our community engagement and gamification tools to capture and monetize the broader international community of fans and enthusiasts who can participate regardless.
This platform is the same system trusted by over 35 major brands and Universities.
- Completely custom website with fully functioning pages, blog, checkout, advertising, and critical and beneficial features.
- Tier-based Membership levels allow you to gate content and access based on paid access.
- Complete Customer CRM with comprehensive data collection and personalization.
- Payout in USD to the bank account of your choice monthly.
- Full content gamification allows you to reward members with exclusive content based on participation not just purchase opening access to a much broader range of demographics.
- NFT primary and secondary marketplace seamlessly integrated into Membership site and experience.
- Designers and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
This platform will allow you to sell and monetize sponsorship via our 30+ placement areas and actions.
Full Agency Support, Partnership, Production and Management
With support staff expertly placed to advance university and player stakes with OSU +, your platform needs will be met.
You will have access to 5+ Members of our team who will act as an internal extension of your team and initiative at a fraction of the cost to develop and hire an internal department.
Click below to expand and view our retainer-based roles and services
- Work with you and your staff to best understand the most important factors that determine success
- Setting up strategies that align with the goals and policies of your organization
- Implement processes and tactics that are not a burden on your organization
- Develop unique and compelling ways to engage each vertical for this activation
- Take time every month to analyze what your industry is doing
- Look for creative opportunities to adapt campaigns in order to yield better results
- Work with your team to determine how each campaign and initiative can yield beneficial results for your company as a whole
- Analyze your company’s current campaign and activations, looking for crossover opportunities with this campaign that will strategically complement your other initiatives
- We can help you take the next steps into web3 without getting caught up in the hype and overnight fads.
- Development of brand-specific content styles, templates, and final NFTs.
- Development of scalable campaigns and content
- Marketing and promotional content creation to support NFT campaigns.
- A full waiver on rights and 100% ownership for the brands on any content produced for their team.
- All content designed will be around your brand and logo guidelines (colors, fonts, look and feel, etc.)
- The design team will help modify and create sharable campaign content related to the activation and initiative.
- The design team will also make sure the promotional and brand content on each platform is refreshed and up to date.
- Our team will be available to provide you with graphic design support and revisions on shared royalty content. If any design or production requires an additional budget (such as videos or 3D), we will let you know and address the costs prior to creation.
- Introduce our core team and facilitate a project initiation meeting immediately to review and discuss roles, responsibilities, deliverables, timelines, etc.
- Quickly develop a detailed work plan that outlines specific activities, deliverables, and timing for the launches.
- Handle logistics for all discovery actives, including identification of participants and timing.
- Quickly collect and digest all relevant marketing, branding, and other collateral currently created for the launch of this program. This will include continued development of campaign strategy, reviewing additional marketing materials, and working with partners and other vendors to ensure all necessary and beneficial content is created.
- Interface with the client to guarantee goals and KPI’s are being met.
- Manage deliverables and client requests with our internal team.
