a modern approach to elevate
students
faculty
operations
athletes
the foundation
recruiting
alumni
giving
transparency
experiences
innovation
data
Welcome to the Web3 chapter of Ohio State
Web3 isn’t about tokens, or NFTs, or the evolution of the metaverse – it’s about how the next chapter of the web reimagines the relationships between people, companies, and information.
Ohio State and Rare Goods have embraced this unique opportunity to reimagine insights, service, and commerce for a decentralized world through our products centered on customer experiences and empowerment.
Elevating Ohio State
A Decade of New Innovation
from 2022 - 2032+
Engage
Rewards and Loyalty
Perk is a centralized platform designed to maximize engagement, awareness, data, and giving by gamifying participation through personalized content, communications, and rewards.
Monetize
Digital Marketplace and Promotions
A complete white-label primary and secondary marketplace seamlessly integrated into one system and experience.
Verify
Blockchain Document System
We've built a 'front end' for the blockchain allowing our clients to publish documents with a blockchain-backed foundation for total trust and authenticity.
The OSU+ team will build and maintain an ecosystem for fans to engage, buy, sell and promote products and experiences.
Our team will manage the platform, content, and community.
Initiative Goals
- Valuable
- Flexible
- Sustainable
- Compliant
- Lucrative
1
Consult, Strategize, and Plan
Technology is only as good as the plan and execution behind it. We will work with you to engage the key industry stockholders to build a strategy that is sustainable, effective and lucrative for all parties.
2
Development, Production, and Launch
Once we have the plan and logistics finalized, we will customize our platforms accordingly, and produce the required custom content and configurations to execute the strategy in step one.
3
Management, Improvement, and Expansion
We closely monitor data and feedback from all parties to pivot as needed to achieve your ideal results. We also continue programming content and sponsorship to drive engagement and revenue.
Creating value
to drive results
Through the online ecosystem we've built specifically for the University, we've designed various verticals to capture revenue through fans, members, partners, and sponsors.
NEW Utility
Adding value, insights, and utility to the institution and its students, staff, alumni and partners.
Gamified Engagement CRM
You will have full access to a complete CRM with detailed profile views and insights for every user that participates in our programs. This data is 100% yours, and we do not share it with other sources, clients, or campaigns.
Student Metadata
New ways to track, verify and display not just milestones, but all aspects of a student's involvement and learned skills and education.
Blockchain Documents
We've built a 'front end' for the blockchain allowing you to publish documents with a blockchain-backed foundation for total trust and authenticity.
Use Cases
- Press Releases
- Official Filings or Statements
- Faculty Staff IDs
- Student IDs
- Official Licenses
Digital Diplomas
We connect with your current infrastructure allowing you to offer, create and publish Blockchain-backed Digital Diplomas with ease.
Dynamic Diploma
- Blockchain-Backed
- Personalized to Student's Achievements
- Fundraising Tool
- Fraud-Proof and Scalable
Personalized Outreach
Through our Perk Platform, we can personalize content by segment or demographic to drive messages and campaigns intelligently. This content can be gamified to increase participation and engagement.
NFTs
We developed and launched a full primary and secondary NFT marketplace with exclusive content for Ohio State. These NFTs can be used for revenue, rewards, or utility across any initiative.
New Revenue Verticles
Through our platforms Buckeye Nation Rewards, OSU+, and others, we have created new revenue opportunities for the university to monetize.
CRM+
We provide the most comprehensive and actionable data in the industry
You will have full access to a complete CRM with detailed profile views and insights for every customer that participates in our programs. This data is 100% yours and we do not share it with other sources, clients or campaigns.
Your Customers, Your Data
Unlike Social Media
Unlike Social Media
Networks
You have full data and insights of your customers and audience allowing you to export them and enhance your other marketing campaigns and data.
You'll have total customer insights and analytics to help you scale your company-wide initiatives.
By incorporating social connect, we capture existing user data, then gamify and track every survey, quiz, challenge, and engagement with the system to build a robust collection of insights and data without having to impose on users.
We Capture
- Full Name
- Age or Age Range
- Gender
- Location & Hometown
- Profile Photos
- Likes and Interests
- Birthday
- Email Address(s)
- Actions in System
- User Influence
- Social Impressions
- Segment Tags
- System Standing
- Shares in System
- Post Engagement
- Sales Conversions
- Program Referrals
+ Plus much more
branded engagements
Our rewards platform allows you to drive action and engagement by gamifying key activities that are highly valuable for partners and brands.
Sponsored Activities
We can reward members and visitors with exclusive content, entries to win sweepstakes or even unlock NFTs when they engage with you or your partner's content. This is an ideal sponsorship opportunity for brands to get high engagement around their brand and content. See below for more info on these various rewardable actions.
Featured Content
There are various ways to incorporate brand exposure through content in the systems. From marquee placement of content to featured video content and even NFTs. We will ensure brands have unique and effective ways to pay for valuable exposure.
Commissioned Content
As brands look to have a more personalized and engaging connection to your customers, we can help create content you can charge for as a new revenue vertical. Examples include animated content, branded email features, NFTs, and more.
Consumer Products & Services
Through the online ecosystem we built specifically for the University and Athletes, we've designed various verticals to capture revenue through fans, members, partners, and sponsors.
Example Ohio State NFT
CONSUMER products
The first vertical of revenue is direct-to-consumer products and content.
Digital Diplomas
We connect with your current infrastructure allowing you to offer, create and publish Blockchain-backed Digital Diplomas with ease.
Dynamic Diploma
- Blockchain-Backed
- Personalized to Student's Achievements
- Fundraising Tool
- Fraud-Proof and Scalable
Digital Memberships
Your fans and customers will have access to exclusive content, products, and opportunities based on their membership level. You can set various price/access tiers and give discounts for purchasing an annual subscription vs monthly.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace with exclusive content. Customers can buy sell and trade without needing a digital wallet and can pay with a credit card. You will make money on the primary and secondary sales of every NFT.
Collectibles and Merchandise
Beyond the low-logistics digital products listed above, the system can also sell traditional items such as memorabilia and collectibles. These are often paired with NFTs, but are not required to be.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
Event-Specific Passes
For high-value events, you can charge for access to specific content independently of membership access. Examples include specific games, early access to online experiences, or anything worth the purchase.
REVENUE SOURCES
The first vertical of revenue is direct-to-consumer products and content.
Product & Platform Referrals
Commission on fans who join the platform or purchase eligible products. Each athlete can get their own link they can share and will get a commission on products purchased or fans who pay to join the platform.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace. There will be opportunity for players to sell NFTs where they will receive compensation on the primary sale and residual royalties.
Digital Personal Experiences
Students who choose to participate in Cameo-like messaging, exclusive video conferencing events, or various other digital content for compensation.
OSU+ Content Conributor
We will have rates for submitting content, articles, interviews, etc to the ecosystem. Similar to the player's tribune.
Licensed Photos
Licensed photos are available for purchase to businesses or donors for selective use.
Collectibles and Merchandise
Our platform is capable of being a marketplace for auction or fixed priced items from players.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
platform advertisement
Beyond the unique and highly customized options above, your properties will also accommodate areas for tradition digital advertising.
Dynamic Ad Placement
Many brands have a library of standard sizes and formats for digital advertisements. We can incorporate that content as a more traditional revenue vertical if a brand is looking for fast, simple activation.
Featured Content in Messaging
Brands and partners can pay to have content and features in both transactional and "newsletter" style emails and updates from your site.
Making it happen
Tech + Talent
Below is an outline of key platforms and services that combined will provide a complete managed solution for the industry.
Fully White-Label NFT Marketplace
Existing NFT Marketplaces and Blockchain products were built for the crypto and technical segments, not major brands and traditional consumers. We offer practical, scalable solutions that merge the best of what brands are comfortable with now and the utility of a web3 future.
- A fully-vetted NFT platform designed for major teams and brands that is ready now.
- Complete compliance around all major leagues, conferences, etc., and FinCEN for AML, KYC, and other regulations.
- Features and functionality to help clients navigate NIL based on the latest rules.
- No need for customers to have a digital wallet or cryptocurrency to purchase and trade NFTs.
- Zero gas fees for customers or clients.
- Complete primary and secondary marketplace seamlessly integrated into one system and experience.
- Payment to customers in USD with no worries of fluctuating cryptocurrency pricing.
- NFT artists and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
We are the only full-service NFT solution designed to make it easy for major organizations and teams.
OSU + Loyalty and Fan Club
The first of its kind membership site utilizes our community engagement and gamification tools to capture and monetize the broader international community of fans and enthusiasts who can participate regardless.
This platform is the same system trusted by over 35 major brands and Universities.
- Completely custom website with fully functioning pages, blog, checkout, advertising, and critical and beneficial features.
- Tier-based Membership levels allow you to gate content and access based on paid access.
- Complete Customer CRM with comprehensive data collection and personalization.
- Payout in USD to the bank account of your choice monthly.
- Full content gamification allows you to reward members with exclusive content based on participation not just purchase opening access to a much broader range of demographics.
- NFT primary and secondary marketplace seamlessly integrated into Membership site and experience.
- Designers and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
This platform will allow you to sell and monetize sponsorship via our 30+ placement areas and actions.
Full Agency Support, Partnership, Production and Management
With support staff expertly placed to advance university and player stakes with OSU +, your platform needs will be met.
You will have access to 5+ Members of our team who will act as an internal extension of your team and initiative at a fraction of the cost to develop and hire an internal department.
Click below to expand and view our retainer-based roles and services
- Work with you and your staff to best understand the most important factors that determine success
- Setting up strategies that align with the goals and policies of your organization
- Implement processes and tactics that are not a burden on your organization
- Develop unique and compelling ways to engage each vertical for this activation
- Take time every month to analyze what your industry is doing
- Look for creative opportunities to adapt campaigns in order to yield better results
- Work with your team to determine how each campaign and initiative can yield beneficial results for your company as a whole
- Analyze your company’s current campaign and activations, looking for crossover opportunities with this campaign that will strategically complement your other initiatives
- We can help you take the next steps into web3 without getting caught up in the hype and overnight fads.
- Development of brand-specific content styles, templates, and final NFTs.
- Development of scalable campaigns and content
- Marketing and promotional content creation to support NFT campaigns.
- A full waiver on rights and 100% ownership for the brands on any content produced for their team.
- All content designed will be around your brand and logo guidelines (colors, fonts, look and feel, etc.)
- The design team will help modify and create sharable campaign content related to the activation and initiative.
- The design team will also make sure the promotional and brand content on each platform is refreshed and up to date.
- Our team will be available to provide you with graphic design support and revisions on shared royalty content. If any design or production requires an additional budget (such as videos or 3D), we will let you know and address the costs prior to creation.
- Introduce our core team and facilitate a project initiation meeting immediately to review and discuss roles, responsibilities, deliverables, timelines, etc.
- Quickly develop a detailed work plan that outlines specific activities, deliverables, and timing for the launches.
- Handle logistics for all discovery actives, including identification of participants and timing.
- Quickly collect and digest all relevant marketing, branding, and other collateral currently created for the launch of this program. This will include continued development of campaign strategy, reviewing additional marketing materials, and working with partners and other vendors to ensure all necessary and beneficial content is created.
- Interface with the client to guarantee goals and KPI’s are being met.
- Manage deliverables and client requests with our internal team.
KEY ACHIEVEMENTS
We already have multiple NFT campaigns in development
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Ohio State has our own NFT platform with White-Label Primary and Secondary Marketplaces.
Powered by Rare Goods
Our Primary and Secondary Marketplace looks and feels like your brand, not our tech.
Easy for any fan. No Crypto or Digital Wallet Needed.
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To make a purchase just pay with a credit card. Simple.
Our fans, our brand, our data
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We own the data and content
Every purchase opts customers into our database to enhance our other campaigns.
More that just highlights and clips
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Our team with the help of our partners makes for a great pairing to make original content for our brand that fans will love. We build themes around content that drive added value through surprise, utility, and story to keep fans coming back for more.
The only platform with Dynamic Royalties
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Our proprietary software allows us to change royalty amounts and recipients after the NFT has been minted. The overall percentage stays the same, but who gets what and how much of that percentage can change as your partnerships change.
Fan 3.0 Experience
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We are developing presale campaigns with off-the-shelf sweepstakes and contests to prepare our fans for NFTs while collecting rich user data.
Buckeye Nation Rewards Integration
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Fans will help promote our NFT content.
BNR, our gamified loyalty program, is being integrated into our NFT platform. Fans can be gifted or even earn NFTs by completing challenges, playing games, sharing to their social profiles and more.
NIL partnerships completed to scale student athlete opportunities
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Our compliance, partners and infrastructure are industry-leading within the NIL space. This allows our athletes to maximize every opportunity.
